Holiday shopping is here! But with a global pandemic, disrupted supply chains and more online shopping than ever—what will this season hold?
Just like everything else in 2020, this year’s holiday season won’t look like years past. Consumer behaviors may be changed forever by the combined powers of a global pandemic and the digital transformation of business. From a dramatic increase in online shopping to buying gifts that are rooted in nostalgia, gift-givers are driving trends to the extremes. The retail industry, especially small businesses, must adapt to keep up.
In this episode of Catalyst, Sheri Lambert, assistant professor of marketing and managing director of the Center for Executive Education, sheds light on what we do—and don’t—know about what changes are coming, and which are here to stay.
Key Links
- Sheri Lambert
- Center for Executive Education
- Far-reaching opportunities for Fox School’s Center for Executive Education
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